Determining the Salutation for an Address
In many countries and languages, the terms 'Mr.' or 'Mrs.' belong in the personal salutation. If this information is not included in the address list, there is always the possibility of determining the salutation using an appropriate tool based on the first name. Read more...
Duplicates and Addresses
The addresses found on lists that are used for database marketing campaigns often come from different sources. Even when all the addresses come from the same source, you can be sure that some of the addresses appear two or three times. Read more...
Determining the Success of Direct Marketing Campaigns
To have long-term success with direct marketing campaigns, you have to know which factors are decisive for their success. To do so, you have to obtain as much information as possible about the effects of particular variations of advertising campaigns and measure their success. Read more...
Where can I get Addresses for my Database Marketing Campaign?
The success of a database marketing campaign depends primarily on the addresses used. But where can you get suitable addresses for your database marketing campaign? Read more...
Robinson Lists
Robinson lists are lists with the names of people and companies who do not wish to receive any advertising. With their help, the costs for database marketing campaigns can be reduced by eliminating advertising that would most likely fall upon deaf ears. Read more...
Test Advertising Campaigns with Direct Marketing
Direct marketing campaigns are measurable and thus also, to a certain extent, controllable. Test advertising campaigns, where an advertising campaign is purposely varied, are a good method to gain enough information to be able to control future direct marketing campaigns better. Read more...