To have long-term success with direct marketing campaigns, you have to know which factors are decisive for their success. To do so, you have to obtain as much information as possible about the effects of particular variations of advertising campaigns and measure their success. Read more...

Direct marketing is the attempt to address selected people as directly as possible and motivate them towards concrete, preferably immediate action, generally to purchase a product. Read more...

Robinson lists are lists with the names of people and companies who do not wish to receive any advertising. With their help, the costs for database marketing campaigns can be reduced by eliminating advertising that would most likely fall upon deaf ears. Read more...